The Write Stuff

Your career deserves more than a template.

Strategic career profiling, personalised application systems, and hands-on job search support. Built around who you actually are and what you value in a role. Not reshaping yourself to fit a template.

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The Challenge

Most career support starts in the wrong place.

Resume writers format what you give them. Career coaches talk through your options. Neither starts by understanding how you think, what drives you, what lights you up or shuts you down.

The result? Applications that sound like everyone else. Cover letters that could belong to any candidate. Hours spent tailoring documents for roles that were never the right fit in the first place.

You end up doing the hardest parts alone: figuring out which roles are worth your time, translating your experience into language that lands, and staying consistent across dozens of applications without losing your voice.

The Process

A system built around you, for you.

The Write Stuff starts with what you already have: your resume, your project history, your experience. A short survey fills in the rest, covering how you work best, what you value, and what kind of environment brings out your strongest work. From there, it builds a personalised application system grounded in your actual experience. Every recommendation, every draft, every piece of advice traces back to real evidence.

We start with your documents.

Upload your resume, portfolio, project history, whatever you have. Then answer a few questions about what you’re looking for: target roles, industries, locations, and salary expectations. This takes about 15 minutes and doesn’t require any major formatting. Do you have 12 versions of ever so slightly different resumes? Send them over, we’ll sort through it.

We build your Career briefing pack.

This isn’t a resume rewrite. It’s a comprehensive profile of your professional identity: how you think, what you’re best at, what drives you, where you’re heading, and how to get the best out of you in the workplace. It synthesises everything you’ve provided into a single, clear document that works for you, for recruiters, and for hiring managers. Think of it as your career translated into language that opens doors.

We create your personalised application system.

Using your briefing pack and full portfolio, we build a structured system tailored to your voice, your evidence, and your target roles. You upload a job description. The system runs a full analysis: company research, keyword mapping, portfolio matching, gap assessment, and a recommended approach. You confirm the strategy, then we draft. Every application is grounded in real experience. Nothing fabricated. Nothing generic. Cut through that still meets ATS requirements.

(Tier 2 and 3 only)

Every application makes the next one better.

The system learns as you use it. New information surfaces in conversation. Positioning sharpens. Your evidence base deepens. By your third or fourth application, the quality is noticeably stronger than your first, because everything compounds.

(Tier 2 and 3 only)

Packages

Three ways to work together.

Every engagement starts with the same deep profiling work. Choose the level of ongoing support that fits where you are in your search.

Career clarity pack

$349

What you get

Career briefing pack: a comprehensive profile of your professional identity, strengths, working style, and career direction
Portfolio summary: your key projects and proof points structured for easy reference
Both documents are yours to keep and use however you choose

Who it’s for

You know what you want but need sharper positioning. You want high-quality foundational documents you can use on your own terms.

Timeframe

Delivered within 5 business days of completing your intake. Need it faster, reach out for a chat.

Get started – $349

Job-ready package

$749

What you get

Everything in the Career clarity pack
60-minute strategy session to review your briefing pack, define your target roles and sharpen any approach
Personalised application system built around your voice, evidence, and goals
14 days of application support access: upload job descriptions, receive full analysis, strategy recommendations, and tailored drafts

Who it’s for

You’re actively searching and want strategic support that goes beyond documents. Someone in your corner with an objective eye on where you’re heading and how to get there.

Timeframe

Access begins after your strategy session and personalised setup, typically 7–10 business days from intake.

Get started – $749

Recommended

Full campaign

from $1,200

What you get

Everything in Tiers 1 and 2
Unlimited application support for 1, 2, or 3 months
Support with job search curation tailored to your evolving search
Ongoing coaching sessions (2–3 per month) to refine strategy, debrief interviews, and adjust positioning
The system learns and evolves over time: every application, conversation, and insight makes the next one stronger

Duration options

1 month: $1,200
2 months: $2,000 (save $400)
3 months: $2,600 (recommended, save $1,000)

Who it’s for

You’re running a serious, focused search and want a dedicated partner for the full campaign. Strategic oversight, not just documents.

Timeframe

Begins after your strategy session. The 3-month option is recommended. Most successful searches take 8–12 weeks of focused effort.

3 months – $2,600 2 months – $2,000 1 month – $1,200

All prices in AUD, inclusive of GST.

Who it’s for

Built for professionals who take their career seriously.

This works best for mid-career to senior professionals who have a body of work worth showcasing but struggle to translate it into applications that do them justice.

You might be navigating a career pivot and need to reframe your experience for a new sector. You might be a strong operator who undersells yourself on paper. Or you might work in environments where discretion matters and generic career advice falls flat.

Common backgrounds include government, consulting, and professional services, but the methodology works across sectors. What matters is real experience and wanting it represented properly.

About

About Sian Rinaldi

I built The Write Stuff because I needed it myself.

I was applying for senior roles, the kind where the job description is three pages long and the response requires real evidence packaged in a one pager. I had the experience. I had the runs on the board. But translating that into compelling, tailored applications for every role was taking hours I didn’t have. Not to mention the emotional effort.

So I built a system. A structured methodology for career profiling, evidence mapping, and application strategy that produces consistently strong output, grounded in real experience and written in my voice. I’ve iterated, refined, redesigned and optimised it. I wanted to see if it could translate to other people. What the system created was powerful. Incredibly powerful. And most importantly, effective.

Now I use that same system for clients. Every engagement starts with the same deep profiling work I developed for myself, and every application is held to the same standard: evidence-led, honestly positioned, and written to sound like you, not a template.

I’m based in Canberra, and I’ve spent my career across consulting, design, strategy, and transformation in both government and private sectors. The Write Stuff is one part of what I do. If you want the fuller picture, take a look around.

More about me →

FAQ

Common questions.

How is this different from a resume writing service? +

Resume writers format what you give them. The Write Stuff starts with the end in mind, reviewing whatever bits and pieces you can find and curating a deep profile of your professional identity. From there, it builds a personalised system that produces tailored applications grounded in your actual evidence. The Career briefing pack weaves together the disparate parts of you as a person and your work experience into a detailed document you can use to populate effective CVs and applications. It goes far deeper than any resume service could. The application system then produces cover letters, selection criteria responses, and tailored CVs that sound like you and hold up under scrutiny. Most importantly, it works with you to review potential roles, assess their cultural signifiers, and help you decide whether a role and organisation would actually enable you to bring your best self to work each day.

Do I need to be tech-savvy to use this? +

No. The intake is a simple conversation where you upload your documents and answer a few questions. For Tier 2 and 3, the application system works through a chat interface in natural language. No fancy prompting required. If you can send a message, you can use it.

What if I’m not sure which tier is right for me? +

If you’re early in your thinking and want clarity on positioning, start with Tier 1. If you’re actively searching and want hands-on support, Tier 2 gives you a strong foundation with 14 days of application access. If you’re running a serious campaign, Tier 3 is the recommended option. Start at Tier 1 and decide to upgrade? Your briefing pack and profile carry forward. Just get in touch within 30 days of receiving your documents, otherwise you’ll need to reupload them (include any feedback received so it can be incorporated).

How long does the process take? +

Tier 1 documents are delivered within 5 business days. Tier 2 and 3 application access begins after your strategy session, typically 7–10 business days from intake, pending calendars. From there, application turnaround within the system is fast, usually same-day.

Is my information kept confidential? +

Yes. Your documents are handled securely and used only for the purpose of your engagement. Data handling and confidentiality terms are covered in the service agreement you sign before we begin. Documents are deleted from all systems within 30 days of your engagement ending.

I work in Defence / hold a security clearance. Is this appropriate for me? +

Yes, I understand the sensitivities, and have designed the process with discretion in mind. Your documents aren’t shared with third parties, and the service agreement includes confidentiality protections.

Get Started

Ready to get started?

Pick the option that fits where you are. Not sure? Start with the Career clarity pack. You’ll know within days whether this is the level of depth your career has been missing.

Career clarity pack – $349 Job-ready package – $749 Full campaign – from $1,200

Questions? write@sianrinaldi.com