A career system. Not a CV service.
Four foundation documents. A partner called Beryl. Layers of intelligence working in your corner.
Recent testimonials from users
Think about the last time you sat down with your career history. It was because you needed a job, or you'd been restructured, or a role was draining you and you needed out. We do not take a proactive approach to understanding our own careers. We wait until we need a resume, then reverse-engineer our story under pressure, for a specific audience, with a deadline. That is pitching from behind.
The Write Stuff starts from the other direction. Build a comprehensive picture first. Then every conversation, application, and decision gets sharper because of it.
The system is showing most promise at three career inflection points.
Executives stepping into non-executive director roles. Board applications follow a different evidence structure: governance, strategic oversight, stakeholder management. The system pivots your existing career evidence into that format automatically, rather than asking you to rewrite your story from scratch.
The leap into senior leadership. Most people stall here, not from lack of experience but because the narrative that got them promoted does not land at the next level. The system rebuilds it from your actual evidence. A mate at EL2 landed an SES1 interview recently, fifty interviewed out of three hundred applications.
The gangly teenage part of a career. You have real experience now, but your resume still reads like you're scrambling to prove you deserve a seat. Building the foundation here pays compound interest. Every future application, promotion, or pivot runs off the pack you build now.
Not four documents and an AI chat. A pipeline. Upload, review gate, Beryl activation, live application support, interview prep. Here is how it runs.
Resumes, past applications, project briefs, portfolios, LinkedIn, colleague feedback. Any format, any state. Plus a short intake survey that captures target roles, sectors, locations, and salary expectations.
Four foundation documents, written for you alone, delivered within five business days.
The full profile of who you are professionally. Strengths, how you think and work, what drives you, domain expertise, and a narrative that ties it all together. Your career translated into language that opens doors.
A go-to one-pager covering your key skill sets, talents, career highlights and an elevator pitch. The document to review before your networking events.
Where you've been underselling, where you're misframed, where the gaps are. One pilot participant read his memo and said, "I see what I've been doing wrong with my applications." Another realised her board governance experience and her operational career were the same story, not two separate ones. This is the document that changes how you think about your own career.
Every role and project in a structured table you own and can update. No more forgetting the big project from seven years ago, and easy to keep current because it is designed to be.
I send the four documents. We work through them together. Nothing moves forward until you're confident they represent you properly. Your career story stays yours.
Your approved documents, plus layers of tailored instruction, are loaded into a portal built for you. You get access to Beryl, your career partner.
Paste in any role you want to pursue. Beryl returns:
Beyond applications, she also writes LinkedIn posts, cover letters, selection criteria responses, bios, and any other career writing you ask for. In your voice. Grounded in your evidence. Just ask and she consolidates.
If you're a stretch, Beryl asks what else she should know. If you're a strong fit, she asks how you want to frame it.
Beryl learns your voice, your priorities, and your patterns. My own applications now take about three minutes from paste to send, because she knows me that well. Every client's system gets faster and sharper with use.
Senior public servants, consultants, Defence, cleared roles. The infrastructure behind The Write Stuff is built with that audience in mind.
Every career is different. Two recent examples.
Within two weeks of her pack arriving
An EL2 applying for Band 1 roles had been framing herself as a generalist. The system identified that her board governance experience and operational leadership were the same story, not two separate credentials. She adjusted her narrative, secured an interview within two weeks, and is now progressing through the process.
Within three weeks of engagement start
A senior consultant in international development had spent 15 years in the sector. With funding cuts, he needed to pivot. The Strategic Insights Memo showed him exactly where his applications were falling short, and the system reframed his experience for adjacent sectors. He described the memo as the moment everything clicked.
"SO HELPFUL. I’ve not experienced anything like Beryl. I like writing and don’t mind job applications but this is next-level good. The AI behind it is so smart. The output is so useful. It’s almost clairvoyant in its ability to get me and get me summarised in a document."
— Pilot participant
Every engagement starts with the same deep profiling work. From there, Beryl is available for as long as you need her.
Delivered within 5 business days of completing your intake. Beryl access begins immediately.
Get startedThe Write Stuff starts by building a deep profile of your professional identity from everything you provide, including documents you've probably forgotten about. It then creates a personalised system that produces tailored applications grounded in your actual evidence. The Career Briefing Pack goes far deeper than a standard resume service. The Strategic Insights Memo tells you things about your career positioning that no one else will. And Beryl produces cover letters, selection criteria responses, and tailored CVs that sound like you and hold up under scrutiny. She also assesses whether a role is genuinely a good fit, not just whether you meet the criteria.
It's a candid analysis of your career patterns, positioning gaps, and where your applications might be falling short. It draws on everything you've provided and identifies things that are hard to see from the inside: where you're underselling a strength, where your framing doesn't match your actual capability, or where a career pivot needs a different narrative approach. Most people describe reading it as an "aha" moment.
Yes. The process is designed with discretion in mind. Your documents live in a paid Google Workspace, are processed in a paid team Claude account with training off, and are held in a client-isolated project. Nothing is shared with third parties. Documents are deleted within 30 days of engagement end. Confidentiality protections are formalised in the service agreement you sign before we begin.
An old resume, a few project descriptions or past applications if you have them, your LinkedIn (if you use it), and ten minutes for the intake survey. That is enough to get started. More material sharpens the output, but you do not need everything polished on day one.
No. The intake is a simple process where you upload your documents and answer a few questions. Beryl works through a chat interface in plain language. If you can send a message, you can use her.
Yes. Beryl prepares role-specific interview briefings: likely questions, how to frame your evidence for the panel, and what to emphasise based on the role and the organisation.
Your Career Briefing Pack, Strategic Insights Memo, and portfolio summary are delivered within 5 business days. Beryl access begins immediately, so you can start working with her on applications and career coaching straight away. Application turnaround is fast, usually same-day.
Every pack comes with one round of revision built in. If something has been misread or misframed, we fix it before anything goes live. That is exactly why Step 3 (your review before anything is activated) exists. Nothing moves forward until you're confident the documents represent you properly.
Yes. The system has been tested across sector pivots: government to private, hospitality to professional services, consulting to creative agencies, international development to adjacent fields. The methodology maps your transferable capabilities into language that resonates with hiring managers in the new context, rather than just listing your previous job titles.
You can stay on month-to-month at $99/month with no lock-in, or commit to a 6-month ($450) or 12-month ($750) plan at a reduced rate. Your briefing pack, your profile, and everything Beryl has learned about you carries forward. There's no reset.
Yes. Your documents are handled securely and used only for the purpose of your engagement. Data handling and confidentiality terms are covered in the service agreement you sign before we begin. Documents are deleted from all systems within 30 days of your engagement ending.
The Strategic Insights Memo alone will tell you whether this is the level of depth your career has been missing.
Get started, $150 AUDAfter payment, you'll receive an intake link. Upload your documents, answer a few questions, and your Career Briefing Pack lands within 5 business days.
Or email write@sianrinaldi.com